Your free Lightsource Score: how you show up on Google Maps.
The Lightsource Score is a free one-page report that rates your business from 0 to 100 on what decides who gets the call from Google Maps. It checks your Google profile, your reviews, where you show up on the map from 9 spots around your area, your website and your directory listings, then compares you with the 3 businesses that show up first and names the first three things to fix. Send your business name and town, and you usually get it within 1 business day, in English or Spanish. You keep it, with no contract.
What the report checks
Five parts, 100 points. The points follow how local search experts rank these factors in Whitespark's Local Search Ranking Factors survey, so the parts that move you on the map count the most.
Google profile: 30 points
Your main category against the top 3, your extra categories, hours, website link, phone, a clean business name, booking link and attributes.
Reviews: 25 points
How many you have next to the typical top 3 business, your rating, how often new ones come in and how many you answer.
Map position: 20 points
We search the way your customers do from 9 spots around your area and record where you show up. The center spot counts double.
Website: 15 points
Whether Google can list it, one-tap calling, phone speed, your service and town in the title, the same phone as your profile, business details marked up for Google, and Spanish.
Directory listings: 10 points
Facebook, Yelp, BBB, Nextdoor, Yellow Pages and MapQuest, plus the directories for your trade, and whether each shows the same phone as Google.
How it works
Send your name and town
Use the form on the homepage or text 786-519-7541. Tell me the town where your customers are, if it's not where your business is.
I run the scan
The searches, the map check from 9 spots, the website speed test and the directory search run on my computer. Then I check the results by hand.
You get the report
One page, in English or Spanish, usually within 1 business day: your score, the map, you against the top 3, and the first three fixes.
You decide
Fix it yourself with the report, or have us do it. Either way the report is yours, and there's nothing to sign.
What a report looks like
SampleLakeview Plumbing, a fictional business
Fix #1 on this sample: ask for a review after every job. Lakeview is about 60 reviews behind the top 3.
What it can't see, and what it says about that
Some things only show inside your Google profile: photo counts, recent posts, the description and edits still waiting for Google's approval. The report never marks those as missing. It scores only what it measured and says how many of the 100 points it could check.
Map position changes with where the customer stands, so one search from your shop says little. Nine spots across your area show where you win and where a competitor does.
Questions owners ask
Is it really free?
Yes. There's no contract and no card. You keep the report whether or not you ever work with us.
Do you need my password or access to my accounts?
No. Everything is checked from the outside, the way a customer sees you: Google Maps, your website and public directories.
Who sees my report?
Only you. We never publish a report. It names your top 3 competitors, so it stays between us.
How is this different from a free online SEO checker?
Those tools look at your website. The Score checks Google Maps from 9 spots around your area, compares you with the 3 businesses that actually show up first for your trade, and a person checks it before you get it.
What happens after I get it?
Nothing, unless you want something. If you'd like help, I'll show you which plan fits and build a preview of your homepage before you pay anything.
Sources
Keep reading
Get your free Lightsource Score.
A one-page report, usually within 1 business day: your 0 to 100 score, where you show up on Google Maps, how you compare to the top 3, and the first three things to fix.